Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.  Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Discover more sun and more fun! Escape to a tropical beachfront paradise complete with everything you need for the perfect getaway, including delicious dining, beachfront bars, relaxing comforts, and endless activities. Here you’ll stay at one, play at two — with two connecting resorts right on the soft white sands of St. Pete Beach. Whether you’re looking for family fun, a romantic retreat, a group getaway, or anything in between, it’s all here at TradeWinds Island Resorts. https://www.tradewindsresort.com/careers

Follow your passion all the way to paradise at TradeWinds, a Tampa Bay Times Top Workplace for seven years in a row! TradeWinds features two destination resorts just 200 flip flops from one another along the gorgeous Gulf Coast on St. Pete Beach.

TradeWinds is seeking an experienced and innovative Director of Programming, Partnerships, and Activations to lead the development and management of a dynamic schedule of activities, events, and entertainment. This role will be responsible for creating memorable guest experiences by designing and executing a variety of programming that appeals to diverse audiences, fostering strategic partnerships, and ensuring high-quality activations. 

• An Experience-Maker - You can take any venue within a hotel, restaurant or bar outlet and find a way to elevate that space through exciting, alluring, and tie back to the ethos of the TradeWinds brand. You regularly curate experiences that Guests will enjoy – and get no greater satisfaction than bringing Guests together for unforgettable moments and immersive experiences. 
• A Visionary - You love exploring ways to break the mold of standard programming by exploring new avenues of programming and partnerships on a local, regional and national level that elevate TradeWinds as the premier activations destination in St. Pete Beach and know how to successfully build and negotiate those partnerships.
• A Creative, yet Critical, Thinker - You know how to organize and execute your ideas. You understand the Guest experience and how a daily, monthly and yearly calendar need to flow to best leverage the resort and elevate the brand.
• A Relationship Builder - You are a communicator and a collaborator at heart!  This energizes you!  You love partnering with others and teams to achieve exceptional programming results and know how to operationalize an idea across the property.

Programming and Event Management:

• Establish a programming vision and overarching strategy for TradeWinds by immersing yourself in the variety of activities, entertainment, culinary experiences available. 
• Develop and manage a comprehensive schedule of activities, events, and entertainment that cater to a wide range of Guest interests.
• Coordinate and oversee the execution of events, ensuring they meet the highest standards of quality and Guest satisfaction.
• Innovate new programming ideas to keep TradeWinds offerings fresh, exciting, and competitive within the industry.  You are passionate about creating experiences that leave Guests wanting to come back year after year!
• Design and implement attendance-driving and revenue generating programming, partnerships, and activations.
• Work with PR and Marketing teams to build, organize, and sustain a strategic local and national event calendar and drive event attendance.
• Provide Marketing with programming and property details to update all digital platforms.
• Create and share promotional collateral for increased awareness throughout the resort. 

Partnership Development:

• Identify and cultivate strategic partnerships with local businesses, vendors, entertainers, and other relevant stakeholders.
• Negotiate contracts and manage relationships to ensure mutually beneficial outcomes and enhance the resort’s offerings.
• Collaborate with PR and Marketing to identify and lead partnerships with local and national music, arts, design, fashion, comedy, and retail opportunities at TradeWinds to enhance Guest experience and deliver a high return on investment. 
• Collaborate with Food & Beverage, Recreation, Spa and Retail departments on sales opportunities as part of enhanced programming.
• Secure and manage sought after parties with local programming, partnership, and activation vendors.

Budget Management:

• Develop and manage the programming and events budget, ensuring all activities are cost-effective and within financial constraints.
• Monitor expenses and revenues, providing regular reports to senior management.
• Seek out sponsorship and funding opportunities to support programming initiatives.

Guest Experience Enhancement:

• Ensure all programming and activations contribute to an exceptional Guest experience and align with the resort’s brand and values.
• Gather and analyze guest feedback to continuously improve programming and address any issues in a timely manner for the "Perfect 10" Guest experience. 
• Implement innovative technologies and trends to enhance the overall guest experience.
• To understand weekly ranking on Trip Advisor. To communicate with the team the score and find ways of improving TradeWinds position on the Trip Advisor list.

• Bachelor’s degree in Hospitality Management, Event Planning, Business Administration, or a related field. 
• Minimum of 5 years of experience in event planning, programming, or a related role within the hospitality or entertainment industry.
• Proven track record of developing and executing successful events and activities. 
• Strong negotiation and partnership development skills. 
• A well- established programming, partnerships and activations network on a local and national scale.
• A consistent and on-the-ground local presence to create, organize and execute partnerships.
• A healthy knowledge of cultural and experiential trends – especially around restaurants, bars, and hotels.
• Effective time management skills with the ability to hit deadlines.
• Proven interpersonal communication for creating lasting partnership and programming relationships.
• Ambitious, highly motivated, and committed to exceptional results.
• Responsible for communicating guest satisfaction scores with the team, creating action plans to increase scores and come up with ideas to motivate the team.
• Ability to work nights and weekends.